We often buy based on emotions.
The Harvard Business School Professor Gerald Zaltman found consumers purchasing decisions are 95% based on emotional appeal. Emotional influence is higher than pure logic. This means people buy subconsciously without thinking through their purchase. What does this mean for companies?
Companies have to put the human in them first before making any next decisions for their growth because if you do not think in terms of emotion, the company is at risk of staying stagnant or failing.
Furthermore, industries such as luxury and lifestyle when speaking on emotional motivation are between 80-90%.
When selling and thinking about your next product or services to offer, the biggest step forward is to make sure you are making a decision based on your human emotions. Change the question from, what product or services can bring us more money to what product or services is addressing a pain point emotionally?
This simply shift changes your business from making $100k to making $1M. People buy subconsciously, in essence, quickly. You have to make the decision for them before they think twice. How do you do this?
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Your next big move has to be driven by purpose. What is the purpose behind this___?
Purpose is what makes up the mind of the individual viewing your product. The reason (why) behind the purpose needs to be so strong that subconsciously, you draw me to the product/service because you are speaking directly to “me.”
Why does companies or individuals with a strong identity (purpose) stand out:
- They build trust and loyalty
- They separate themselves from others in the market
- Increased employee engagement
- Appeal to the subconscious consumer
- Create long-term financial growth
The growth of your company is based on your next purpose step, do not miss your opportunity to bigger, call us today.
